who wants to be fake, raise your hands....

i have always lived by the rule that even if you dont like someone you still should respect them.should we be that way with FAKE people as well? why is it so hard to respect people even when it seems people are intent on going through my personal life and tearing it to shreds and feeding it to the dogs? maybe im just paranoid but it seems like someone is always trying to "ONE UP ME"... i used to let it roll off my back and not think to much about it but now as time goes on it sems like nothing has changed in all these years. how long do you have to go about being nice to someone you know is a total fake? fake with friendships and relationships and just has a fake personality? do we in turn become as fake as they are? what do you do when you try to avoid someone and they just dont get it. or are we not honest enough?